Candace (Candy) Crew -- Founder and marketing director

Wild at heart, Candace has always loved the outdoors. From one mountain adventure to the next, she yearns for fresh air, sunshine, and a life filled with seasonal activities. In the summer and fall, you’ll find her lacing up her tennis shoes for daily hikes and trail runs with her lively and loyal dog, Fritz. In the winter and spring, she’s clipping into her skis—attracted by cold, quiet mornings and white, powdery slopes.

Candace was born and raised in Boise, Idaho, but undeniably calls Stanley, Idaho home, too. She started skiing and riding dirt bikes by the time she was five years old, and from basketball shorts to soccer cleats, she’s played (just about) every sport. From the College of Idaho, she received a marketing degree and has been using her acquired collegiate skills and knowledge since she graduated. She’s proud of her hometown and her athletic abilities; she was a year-round athlete in high school and graduated from college as a four-year volleyball and track and field athlete. 

When she isn’t at her desk working on a myriad of marketing projects, i.e. social media, creative emailing, and digital marketing efforts, her affinity for the outdoors and backroad exploration lures her restless heart. Whether mountain biking, water skiing, rafting, or camping, she isn’t afraid to get her hands dirty. With the help of her outdoor-seeking boyfriend, you’ll find them capturing all of these adventures with an iPhone and a Nikon DSLR camera. 

At Backroad Brands, Candace combines her forward-thinking marketing experience with her passion for small town business. She’s committed to crafting a strong social media and web presence for you, helping your company grow its roots. 


Edie Horstman -- content creator and Health Coach

Originally from the Bay Area, Edie resides in Denver, Colorado, a place she has grown to love over the last decade. A graduate from the University of Denver, Edie works in technology and publishing and has previously engaged in various entrepreneurship and start-up opportunities. Both a business-oriented and creative-thinking individual, Edie joins the Backroad Brands team to meld her passion for the outdoors with her copywriting experience. When she's not working, you can find Edie practicing yoga, picking up groceries at the farmers' market, chipping away at her health coach certification, or hiking in the Rocky Mountains with her husband. She's our go-to gal for bringing a blog post alive!


Mike Dommert -- Business Manager

Despite his Austin, Texas roots, the mountains are a place of solace and adventure for Mike. From the challenges they provide, to the fresh air and year-round activities, Mike has been a Colorado aficionado since his very first ski trip. After graduating from Texas A&M University, Mike worked in the finance group at HomeAdvisor’s Denver office. Ironically, though, he spent every hard-earned vacation day outside of the state—in Idaho. As a previous whitewater guide on the Main Salmon, Mike made the ultimate decision to move to Sun Valley full-time. While Mike has a passion for whitewater guiding, his experience working for a successful technology startup lead him to help us out at Backroad Brands. He can run Excel like a machine and without a doubt is a truly positive impact to our team.  


Tara Bell Brower -- Producer, mom, and go-getter

Born and raised outside of Sun Valley, Idaho, Tara Bell has been involved in the sports industry for over 20 years. Her passion for skiing started when she joined the Sun Valley Ski Team. Eventually, skiing took Tara to college at Montana State where she raced Division 1; post college, she began training and competing with the U.S Ski Team and entered into ski cross in the X Games. Over time, her experience has given her the expertise to talk all-things winter sports. She's ventured into live announcing for the X Games, Vans Triple Crown of Pro Snowboarding, and being Plum TV's host in the Wood River Valley. Outside of winter sports, Tara has emceed numerous events, like the Musicfest in Steamboat. Then, she took a few years off to get married, settle into life with her husband, and have her little firecracker, Bella Scout. Currently, Tara lives in Sun Valley and produces awesome videos for local Idaho companies.